Why now is the right time to join the Dynamics 365 Business Central ecosystem with Companial

By 2027, over 50% of SMBs are expected to significantly adjust their IT budgets to prioritize AI investments. In fact, 78% of growing SMBs plan to increase their AI spending in 2025, with many allocating up to $1 million annually for AI-related technologies. In total, the estimated worldwide spending on AI is forecasted to reach $623 bn in 2028. This surge in demand is creating a clear opening for ERP partners to evolve their offerings and meet the expectations of a rapidly transforming market.

For ERP resellers in Poland, especially those relying on established local systems, the market is at a turning point. The Polish ERP sector is valued at approximately PLN 1.6 billion and continues to grow, driven by digital transformation, regulatory changes such as KSeF, and the increasing role of AI in business operations. Cloud adoption is accelerating - 48% of ERP vendors reported that cloud solutions were the most frequently chosen by clients in 2024, and this trend is only gaining momentum.

Microsoft Dynamics 365 Business Central stands out as one of the fastest-growing ERP platforms globally, and its presence in Poland is strengthening thanks to full legal compliance and AI-powered capabilities.

Rafał Dziduch, Business Development Manager at NMI ERP confirms this growing interest:

Companies in search of modern ERP systems are looking for solutions that offer access to cutting-edge technologies – including AI-driven automation. Customers are increasingly drawn to products like Dynamics 365 Business Central, recognizing Microsoft’s consistent investment in artificial intelligence. AI is becoming the driving force behind change across the entire ERP market – helping businesses make faster decisions, plan more effectively, and respond to change with greater agility.

The shift toward AI-driven ERP is accelerating, and the timing to act is ideal. Here’s why:

• Customer expectations are evolving: Businesses increasingly seek solutions that integrate AI, automate tasks, and provide real-time insights.

• Business Central is gaining visibility: It’s becoming the platform of choice for SMBs due to its flexibility, scalability, and integration with Microsoft’s broader ecosystem. This trend is backed by more than 45 000 companies already using Business Central to run their businesses.

• Early adopters gain a competitive edge: Partners who start now can build AI competencies early and secure market share.

• Long-term revenue potential: Partners benefit from recurring licensing income, implementation services and opportunities to develop or resell complementary applications.

• Low barrier to AI development: With low-code tools, Azure AI services, and Copilot Studio, partners can start building AI-enhanced solutions without needing deep technical expertise.

• Global project capabilities: Business Central supports multi-country deployments, enabling partners to serve international clients and expand their reach.

• Higher-margin opportunities: Innovative, AI-enhanced solutions command greater value, allowing partners to differentiate and grow profitably.

Companial provides a complete and structured support for ERP resellers who want to start offering Microsoft Dynamics 365 products. Whether you're just beginning or already exploring Business Central, we can help you build a successful practice — from onboarding to long-term growth.

We make your entry into the Microsoft ecosystem straightforward:

• Partner registration and setup - guidance through Microsoft Partner Network enrollment and partner tools configuration.

• Program and incentive support - help to leverage Microsoft commercial programs, including cash incentives and marketing and business development funds.

• Business model adaptation - practical advice on moving to subscription-based services and recurring revenue.

• Simplified entry - we are your single point of contact for learning, licensing, billing, marketing, operational processes and technical expertise.

We prepare your team for successful delivery:

• Structured learning paths for consultants and developers.

• Workshops and webinars on Business Central, Power Platform, and AI (including Copilot).

• Access to Microsoft-funded training and certifications to accelerate readiness.

We help you position and sell your services effectively:

• Go-to-market guidance - practical steps to build visibility and attract customers.

• Free Localization for Poland which gives you competitive edge

• Joint marketing opportunities - co-investment programs to support your campaigns.

• Sales enablement - assistance with pricing, packaging, and proposal preparation.

• AI offering development - support in defining and promoting intelligent services.

We provide tools and expertise to ensure smooth implementations:

• Migration support - proven methodologies for Dynamics 365 systems (900+ projects delivered).

• Free migration assessment tools for scoping and fixed-price proposals.

• Localization for Poland fully compliant with local legislation.

• Localization for Poland ensures Business Central’s full compliance with local regulations.

• Implementation accelerators - templates, best practices, and ready-to-use assets.

• App development and AI integration support - guidance on building extensions and leveraging AI features.

Our local experts provide ongoing, personalized support:

• Assistance with onboarding and first customer projects.

• Guidance on training, enablement, and go-to-market execution.

• Local expertise and support in your own language.

• Technical guidance throughout Microsoft cloud ecosystem.

• Continuous advice to ensure long-term growth.

IT Vision has been delivering ERP systems to the Polish and European markets for over 25 years. From the very beginning, the company has specialized in solutions within the Dynamics 365 ecosystem, acting as a certified Microsoft partner. Direct cooperation with Microsoft involved dual-channel communication – both with international branches of the organization and with Polish consultants. While this type of collaboration was valuable, it also had natural limitations stemming from the global nature of the organization.

Joining the Companial partner network (then operating as QBS Group) in 2016 opened the door to more efficient communication and closer cooperation with Dynamics 365 specialists.

Paweł Prymakowski, CEO of IT Vision:
Business Central is our flagship product, developing at an exceptional pace and offering companies truly extensive capabilities. However, rapid development requires continuous responsiveness to new features, which is why partners specializing in the implementation and integration of new solutions – especially those based on AI and BI – are becoming increasingly valuable. This is the kind of support we receive from Companial.

• Specialized knowledge and expert support – access to experts trained in the latest Business Central functionalities, covering both technological aspects and areas related to licensing and the implementation of new features. This ensures IT Vision is always up to date with system updates and changes and can deliver them to its clients.

• Marketing and sales support – the ability to leverage useful product materials, consultations, joint marketing campaigns under the Companial brand, and substantive assistance in customer acquisition and service processes.

• Real influence on system development – including participation in work on features important to the Polish market. Thanks to Companial, IT Vision had the opportunity to co-create the Localization for Poland for Business Central, incorporating the needs of local customers by sharing its experience.

• Development of BI and AI-based functionalities – Companial supports IT Vision in building competencies in artificial intelligence, enabling the development of custom features based on BI and AI for IT Vision’s clients.

• Knowledge and experience exchange within the community – Companial brings together implementation companies from Poland and across Europe, fostering not only new partner relationships but also the exchange of know-how during regular conferences and partner meetings.

Paweł Prymakowski, CEO, IT Vision:
Cooperation with Companial primarily strengthens our potential in the Microsoft Dynamics 365 ecosystem. It also provides substantive support and an opportunity to exchange experiences with partners around the world. We successfully collaborate in expanding the functionality and promoting Business Central on the Polish market.

Companial’s approach is collaborative and focused on long-term success. By working closely with Microsoft and maintaining deep regional expertise, Companial helps partners to:

• Accelerate time-to-market and reduce risk.

• Align with global and local strategies of Microsoft to effectively use available investments.

• Build sustainable revenue streams through innovation and service excellence.

• Stay ahead in the AI transformation by providing services, training and strategic guidance.

The ERP industry is entering a new phase — one defined by AI transformation. Artificial Intelligence is no longer a future trend, it’s a present reality reshaping how businesses operate, make decisions and deliver value. Microsoft Dynamics 365 Business Central is at the forefront of this evolution, offering embedded AI capabilities that enhance productivity, automate processes and provide intelligent insights.

If you're an ERP reseller in Poland considering how to grow your business in the AI era, now is the time to explore the possibilities with Business Central and Companial.

Contact Iza Karpowicz and Radosław Dudziak for a personal consultation or schedule a meeting yourself in our calendar to learn how to build a successful Business Central practice.